Starbucks CEO Talks Brand Growth

Q: At age 40, is Starbucks showing wrinkles?

A: Over the past 18 months, the company has transformed itself through reinvention. New store design. New products. Via. Mobile payment. EGifting. We’re more relevant in social and digital media. Over the past 18 months, we’ve become more relevant to our core customer and younger audience. The maturation of the company has enabled this. These are the best of times for Starbucks.

via USA Today

(full story available through above hyperlink)

 

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Published in: on March 7, 2011 at 4:22 pm  Leave a Comment  

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