Sears Demands Rights To All Creative

Who would turn down the opportunity to work on an iconic retail brand that spent nearly $500 million last year and ranked No. 22 among all U.S. megabrands in 2009? How about Omnicom Group’s DDB Worldwide and TBWA Worldwide; Interpublic Group of Cos.’ Deutsch; and Publicis Groupe’s Leo Burnett Worldwide, all of which are snubbing Sears, Roebuck & Co.

The reason is simple: Sears is demanding that participants relinquish ownership of materials and ideas they present during the review — even if they don’t win the business. That demand is so unpalatable that agencies are opting out — and Sears stands to lose out, unless an enterprising agency can convince it to waive the requirement specifically for them.

via AdAge

Advertisements
Published in: on February 24, 2011 at 9:10 pm  Leave a Comment  

The URI to TrackBack this entry is: https://lmsonlineblog.wordpress.com/2011/02/24/sears-demands-rights-to-all-creative/trackback/

RSS feed for comments on this post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: