Marketing Mistakes: AARP Campaign Too Confusing?

AARP confused some members earlier this month when it launched an e-mail campaign using fake news reports to spark conversation about the future of Social Security, according to press reports.

The nonprofit sent 2.7 million e-mails on February 1 with real-looking news stories about seniors being forced from their homes after fictional cuts to the government program. Consulting firm M&R Strategic Services worked with AARP on the campaign.

via DMNews

Published in: on February 24, 2011 at 9:07 pm  Leave a Comment  

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