Carole King + James Taylor Utilize Expert Marketing

In 2010, their joint concert tour, “Troubadour Reunion,” was a blockbuster, grossing $63 million in just 58 nights. The tour set a record at Madison Square Garden and Tanglewood for gross and attendance. It also raised $1.4 million for 81 national and local charities.

What makes this pair, at 69 (King) and 62 (Taylor), so hot? It’s not only that they’re extremely talented artists, they also really understand relationship marketing.

via AdAge

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Published in: on February 24, 2011 at 9:03 pm  Leave a Comment  

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