Our Prayers Are With Those Suffering

As we all watch the tragedy unfold in Japan, keeping the ongoing coverage permanently fixed on the office television, we send out our prayers and hopes to those affected by the earthquake and tsunami. Additionally, our collective heart goes out to those close to LMS and around the globe who face tragedy on a daily basis and remain strong. To donate money to the American Red Cross Japanese Earthquake and Pacific Tsunami relief effort please click here.

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Published in: on March 11, 2011 at 9:05 pm  Leave a Comment  

Chicago Seeks to Reduce Unwanted Mail

The City of Chicago, as part of its Climate Action Plan, is aiming to significantly reduce the pieces of unsolicited mail its citizens receive. The free Catalogue Choice service would allow citizens to discontinue any mailing of  phone books, coupons, credit card solicitations, and other mail they deem unnecessary or irrelevant.

via Center Square Journal

Published in: on March 10, 2011 at 8:25 pm  Leave a Comment  

Guy Kawasaki on Enchantment

Guy Kawasaki’s new book, “Enchantment: The Art of Changing Hearts, Minds, and Actions,” was released today. In the book, as well as in the interview above, Kawasaki talks about the power of transforming relationships and situations.

via Michael Hyatt

Published in: on March 8, 2011 at 9:29 pm  Leave a Comment  

Starbucks CEO Talks Brand Growth

Q: At age 40, is Starbucks showing wrinkles?

A: Over the past 18 months, the company has transformed itself through reinvention. New store design. New products. Via. Mobile payment. EGifting. We’re more relevant in social and digital media. Over the past 18 months, we’ve become more relevant to our core customer and younger audience. The maturation of the company has enabled this. These are the best of times for Starbucks.

via USA Today

(full story available through above hyperlink)

 

Published in: on March 7, 2011 at 4:22 pm  Leave a Comment  

5 Demographic Notes As 2010 Census Nears

Be prepared to see some major demographic shifts, says demographic trends analyst Peter Francese, chief among them the absence of the “average American.”

Here are five things he says marketers need to know about today’s consumer*:

1. There’s no longer an “average American.”

John Doe was the “average American” in a relatively even society where vast numbers of people had the same sort of needs for consumer products and services. There was a significant uniformity of society that has really never been matched.

The 2010 census will essentially put the last nail in the coffin of the “average American,” because he or she no longer exists.

(more…)

Published in: on March 3, 2011 at 7:44 pm  Leave a Comment  

Food and Wine Festival at Baldwin Park

LMS is proud to participate in this years Food and Wine Festival at Baldwin Park by donating to the festival’s cause, the Cystic Fibrosis Foundation. The event will take place this weekend. For more information visit the Cystic Fibrosis Foundation website.

Published in: on March 2, 2011 at 8:47 pm  Leave a Comment  

Sears Demands Rights To All Creative

Who would turn down the opportunity to work on an iconic retail brand that spent nearly $500 million last year and ranked No. 22 among all U.S. megabrands in 2009? How about Omnicom Group’s DDB Worldwide and TBWA Worldwide; Interpublic Group of Cos.’ Deutsch; and Publicis Groupe’s Leo Burnett Worldwide, all of which are snubbing Sears, Roebuck & Co.

The reason is simple: Sears is demanding that participants relinquish ownership of materials and ideas they present during the review — even if they don’t win the business. That demand is so unpalatable that agencies are opting out — and Sears stands to lose out, unless an enterprising agency can convince it to waive the requirement specifically for them.

via AdAge

Published in: on February 24, 2011 at 9:10 pm  Leave a Comment  

DM Alive And Well

Despite disparaging references to “junk mail,” direct mail is more popular than ever. Tracking results over a wide range of industries indicates that consumers and businesses alike respond positively to a well-targeted pitch that arrives via the United States Postal Service. Here are some tips on crafting a successful direct mail campaign.

via evokad

Published in: on February 24, 2011 at 9:09 pm  Leave a Comment  

Marketing Mistakes: AARP Campaign Too Confusing?

AARP confused some members earlier this month when it launched an e-mail campaign using fake news reports to spark conversation about the future of Social Security, according to press reports.

The nonprofit sent 2.7 million e-mails on February 1 with real-looking news stories about seniors being forced from their homes after fictional cuts to the government program. Consulting firm M&R Strategic Services worked with AARP on the campaign.

via DMNews

Published in: on February 24, 2011 at 9:07 pm  Leave a Comment  

Carole King + James Taylor Utilize Expert Marketing

In 2010, their joint concert tour, “Troubadour Reunion,” was a blockbuster, grossing $63 million in just 58 nights. The tour set a record at Madison Square Garden and Tanglewood for gross and attendance. It also raised $1.4 million for 81 national and local charities.

What makes this pair, at 69 (King) and 62 (Taylor), so hot? It’s not only that they’re extremely talented artists, they also really understand relationship marketing.

via AdAge

Published in: on February 24, 2011 at 9:03 pm  Leave a Comment  
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